Videos have become an inevitable part of digital marketing strategy for your e-commerce business as they help build trust, capture the audience’s attention, and evoke customer’s interest in your product.
Many individuals/businesses think creating video content can be complex, tough, expensive, and time-consuming. But, it’s not the same anymore as there are numerous free video editing software available that offers multiple customization options to give your video a professional look within minutes.
So, let’s get to know more about how to use video marketing to increase your eCommerce sales.
Why Use eCommerce Video Marketing?
If you do not opt for video marketing, you can put a massive dent in your eCommerce sales, as all your competitors are using this strategy to stand out and reach the target audience. As per a report by Statista, 86% of marketers today use videos on Facebook, Instagram, and other online channels to increase their brand credibility, foster engagement, and enhance customer relationships.
Video content receives a lot of traffic because these days, customers make buying decisions and absorb information only through videos and not only from images or textual data.
If you add an image or write a short description about the product, it will just give an idea about the product, but with the help of video, you can explain every minute detail and tell the audience how it is different from other products. Thus, videos bring your product to life by telling a story about your brand or product in a unique way.
How to Use Video Marketing to Increase your eCommerce Sales?
Here are some of the proven ways to use video marketing to increase your eCommerce sales–
1) Start by Creating Product Videos
Start by creating a video showcasing the product from every angle; the customer should feel like they are holding it. To produce high-quality video, you need a superior-quality camera and make sure you shoot the video in perfect lighting. No one likes watching dark or blurry videos.
It has been observed that creating a video of the product by taking shots from different angles will increase engagement, customer interest, and conversion rate. In product videos, you can also mention other product functionalities, provide all the necessary information, and ensure that you do not leave room for any buyer’s questions.
2) Select the Product
Another important thing you need to decide upon is choosing the product on which you want to create the video. There are various factors that you need to think about while selecting the product. If you deal in multiple products, you must:
- Choose the best-selling product on your website
- You can also create a video on the product that is difficult to explain without visuals and needs a lot of explanation. For example, if you deal in steam iron, you can create videos starting with the usage of steam iron, how to assemble it, etc.
- Choose the product with a higher ROI.
3) Make your Story Viral
Making your product or brand viral is essential if you want people to recognize your brand. If you become famous, people can easily differentiate between your brand and the other companies available online. You can create such videos by involving some fun factor so that people like and share them further.
Create engaging content that will help you get the customer’s attention easily. Moreover, video content can trend quickly within just a few days if your content leans on current events, creates a strong hook, and repurposes long videos/messages into short YouTube Shorts.
4) Video Converts Viewers into Customers
Potential customers are more likely to purchase the product if your eCommerce marketing strategy is in accordance with the content medium they prefer. Product videos are one such tool that can help increase your sales tremendously.
As per the reports, more than 80% of the people are convinced to purchase the product after watching its video. Do not take video content lightly; if you use it effectively, you can double your sales within no time. Thus, create videos using free video editing software and post regularly to get more views, which will in turn increase your leads and sales.
5) Create Short Marketing Visuals
To make good quality marketing visuals, you do not require a video production team or multiple tools; instead, you can do it by just opting for free video editing software. You can even create videos on your smartphone and edit them using these online video makers.
The cost of creating short marketing visuals is low, and another added advantage is that you can make them in minutes. In these videos, you can talk about the product features, the frequently asked questions by customers, and what is unique about your product/brand.
Short videos usually work better than long videos as people prefer watching videos that last less than 30 seconds; they do not like watching lengthy and tedious videos. Therefore, you should create a script with the time limit kept in mind.
6) Share Customer Testimonials
This is an excellent way of building trust with your prospects on your product. Creating testimonial videos helps ease the customer’s fear about your product and reduce suspicion. These videos act as social proof that your product is pretty beneficial.
When viewers see the satisfaction and smiles of your existing customers, they will feel confident about your product, which will help convert leads into real-paying customers.
7) Add Video to your Homepage
Posting a video on your homepage is an excellent way of attracting customers, specifically problem-solving and impactful videos. In fact, why, just on the homepage, can you post a video wherever you think it can reap benefits? This gives a good impression of your website; plus, potential customers will spend more time on your website, which will organically increase traffic and conversions.
8) Message from the Founder
If you post a video including the message from the founder on your website, it can be a powerful tool for your video marketing strategy. Seeing the founder or CEO connecting with their customers makes your audiences feel special and creates a personal connection.
The message can be about the history of the product, your mission or vision, or expressing gratitude towards the audience. A few things you need to consider before uploading the video are that it should be good quality, keep track of your target audience, offer real value, and use appropriate keywords. If you work on these minor points, all your efforts in video marketing to increase your eCommerce sales will bring you the desired results.
Bottom Line
Videos inform your prospects about your product, increase engagement, nurture relationships, and build credibility by improving viewers’ trust. So, execute these techniques and see how quickly you will be able to convert leads into real-paying customers.
Remember to track your performance and optimize the video content with SEO; it can help increase your ranking on SERP and expand your audience reach.
Knowing your business’s strengths and weaknesses will aid you in creating better videos that will ultimately generate more revenue for your eCommerce business.
