Online shopping is here to stay- and for a good reason! E-commerce is persistently dominating consumer shopping preferences and comfort levels. With so many perks of online shopping, it has become inevitable for businesses to set up and add e-commerce as their sales tool.
However, one of the greatest challenges e-commerce businesses face today is converting website visitors to real-paying customers. This is where video marketing can help you change the narrative.
Once you start creating videos, it enhances leads, keeps your customers engaged, and spurs your prospects into action. You can also build more trust with videos by showing your product from every angle and convincing them to buy it by mentioning even the smallest detail.
Well, you don’t have to worry about creating videos as there are numerous video ad maker software to make your work easy. Thus, to increase brand awareness and generate more leads, it is recommended to do video advertising to boost the conversion rate tremendously. So, let’s learn some tips for creating video ads and increasing your business’s sales.
Tips to Create Effective Video Ads Using a Video Ad Maker Software
Below are some of the most effective techniques to create compelling video ads using video ad maker software. These platforms will help you elevate your e-commerce business and take them to the next level. So, let’s get started and see what is in there for you-
1) Use a video ad maker software
Opt for one of the best video ad maker software that will enable you to edit your videos within a couple of minutes. Choosing an ideal ad maker does not mean going for the trending or economical one, but selecting the ad maker that meets your expectations should be your objective.
Check every factor, such as its usability, interface, features, customization options, and price, before making a choice. A good ad maker will give your video ads a professional touch and will not need you to hire video experts to edit your videos.
2) Make the first few seconds count
In the first 10-15 seconds, you must grab the attention of your viewers. This is why you must always talk about how your product can add value, address a common issue, or its unique selling point. This way, the customer gets motivated and wants to know more about the product, and this will also minimize the chances of potential customers skipping your ads.
Remember that most viewers watch video ads on mute. Hence, you need to begin the video ad with fantastic visuals that will help persuade them to watch it till the end.
3) Tell a story that evoke emotions
You must know how to use emotions and senses in storytelling, which can make your video ad more engaging. Many brands use emotional stories to get their customer’s attention in video ads. It has also been observed that women like watching videos on women’s empowerment and something emotional, so always evaluate your target audience and identify their emotions to tell a great story.
Using video ad maker software empowers you to create a captivating, entertaining, and engaging video that taps into your audience’s emotions and motivates them to buy your product.
4) Collect user data
The next important thing you need to create an excellent video ad to promote your e-commerce business is knowing your audience. Before making the video ad, understand your customer’s interests, preferences, age, demographics, etc.
This way, you will be able to tailor ads for every user and different platforms. Collating user data is essential as it helps add interchangeable elements to your video ads, such as CTA, tagline, product image, etc. The type of data that can help you create video ads are-
- Promote products that potential customers have added to their shopping bags but have not ordered yet; this can be a major hit.
- Get information on the IP addresses to know the geographic location of your target audience. You can create video ads based on their location and language.
- You can also create digital ads by getting data about customers’ previous shopping history.
- From the social media profiles of your customers, get information about their interests, which will help you get more personal and valuable information.
5) Highlight the major points
You need to shout out about the unique selling point of your brand & product and tell them how it stands out. Highlight what makes your company different, share your achievements, and include testimonials and customer feedback. Adding these things will help you gain trust and nurture your customer relationship.
6) Create entertaining videos
Just imagine yourself as a customer and think about the type of content or videos you like. Most viewers like entertaining content. Therefore, the video ads you create for your e-commerce business should be intriguing, entertaining, and engaging.
Keep them engaged and make the suspense last till the end. This way, the customer will watch the complete ad. Additionally, it will help get more likes, views, and comments. To make entertaining videos, you will need to work more on creativity, which might be slightly time-consuming but worth it.
7) Add music to your video ads
Create a video ad with voiceover, as it helps get customers’ attention. You can also use music if you don’t want to use a voiceover. Adding relevant music sets the mood right for the viewers and can arouse their curiosity in your brand and products. But you need to ensure that the music or sound you choose harmonizes with your ad content.
Also, keep in mind that the sound of the music should always be less than the sound of the voiceover. Otherwise, you will not be able to convey your message successfully to the viewers.
8) Short duration
Do not create a lengthy ad of 3 to 4 minutes; keep your ad to a maximum of 1 minute or less. Usually, online video ads are for 30 seconds; thus, keep in mind the length of your ad while thinking of the script and shooting it.
Longer videos are compelling if you create videos for brand positioning, not promotion. Don’t add unnecessary content; keep your video ads short and crisp. No one likes watching longer ads, as people tend to lose interest. If your ads are short and interesting, the chances of getting more views and sales increase.
9) Mobile-friendly videos
While creating video ads, you should also consider the mobile users and create mobile-friendly videos. You can create mobile-friendly videos within minutes using the best software to make video ads. The majority of people use smartphones today, and as per YouTube, 70% of people watch them on phones.
Therefore, people who watch video ads for ecommerce on mobile are more likely to purchase the product and interact with your brand. Hence, target mobile phone users as they can help you get more views and conversions.
10) Add CTA
Do not forget to add a catchy call to action at the end of your video ad. It helps motivate people to buy your product and makes it easy for them to connect with you. To make a CTA effective, add your website or page link while showing them your clear intent, which will direct them to your site.
Bottom Line
These are some tips you can use to create the most effective video ads for leveling up your e-commerce business. While making the video ad, you should consider a few things, such as choosing the right platform after identifying your target audience, using the appropriate script, highlighting a problem, and showing how your product solves it.
Competition in the e-commerce world is as fierce as a storm. Thus, creating a robust video marketing strategy using the best software to make video ads is imperative to make your brand stand out.
3 Comments