The real estate market is segregated into different categories depending on the nature of the property. While at one end of the spectrum, we have real estate like dwelling houses/apartments. On the other hand, we have commercial properties that are used for business activities, such as for retail stores, restaurants, hotels, gyms, offices, manufacturing facilities, medical centres, etc.
The kind of location the purchaser aspires to be in depends upon the type of property they are looking to purchase. Also, from the perspective of a real estate agent, there cannot be a “one-solution-fits-all” approach. Hence, real estate agents must develop tailored marketing strategies to suit the requirements of diverse customers.
Real estate video marketing has evolved and is relied upon by many real estate experts to reach potential customers. Diligent real estate marketers say, “seeing is believing.” Therefore, there may not be better ways to execute real estate marketing strategies than enabling the customers to get a visual and spatial feel of the property and its surroundings while sitting in the comfort of their home/ office through real estate video(s).
Best Video Marketing Ideas for Real Estate Agents
As a real estate agent, the more concise information you share about your property, the better it is from the marketing perspective, and you will be able to give buyers peace of mind by building trust. Video marketing allows doing all that along a storyline.
While there are numerous video marketing strategies in the real estate space, listed below are the top seven real estate marketing ideas that any aspiring real estate agent should adopt:
1. Property Listing With Full Details
A property is not a piece of land with a certain building structure or vacant plot; it is instead an emotion. The potential buyer must be able to feel they are seeing the property physically and develop an urge to evaluate the property further.
Real estate agents should consider listing their properties on their website or any social media platform by creating detailed videos. They must also ensure that their website looks professional with all relevant details and is mobile-friendly.
Videos, which give a 360-degree view, are often preferred as they provide a virtual tour of the property. At the same time, make sure to provide all relevant and necessary details about the property, such as the layout, budget, location, amenities available, and size, and explain the layout & design of the property. If there is anything unique about the property, it should be distinctively highlighted, such as mountain facing, sea facing, park facing, etc.
2. Locality and Neighbourhood
Real estate is a long-term investment. Thus, your prospects will be interested in knowing the locality and neighbourhood before buying a property.
Having videos giving a walk through the neighbourhood will be a good idea. Points like the property’s distance from the main road, nearest bus/ metro stops, etc., should be highlighted as these factors often influence the buyer’s decision-making.
3. Amenities Available Nearby
A video showcasing the amenities and facilities available in proximity to the property garners interest among prospective buyers. For example, a potential buyer would be interested in knowing whether there is a nearby school or how far the nearest restaurant or gym is. Being familiar with this information and presenting it through a video definitely increases customer connection and tends to make real estate video marketing more potent for beginners & professionals.
4. Unfinished Property – 3D Simulation
If the property is under construction, creating a 3D simulation enables you to demonstrate it appropriately. This will help them show how the property would look once completed and its highlights/key features.
5. Video With Advice
It will certainly give a competitive edge if the video contains industry-specific and transaction-specific advice. For example, your video showing a comparative budget for similar properties and also highlighting the expected rate of increase in the property value shortly will add value.
Buying a property does not involve just paying the purchase consideration. Typically, the buyer will have to pay for the stamp duty, registration fees, and value-added tax, such as GST, if applicable. Therefore, if the video touches upon the current rate of taxation, the registration fees payable, etc., it will demonstrate a thorough professionalism on the real estate agent’s part.
In fact, to keep the customer connection going, real estate agents can evaluate sending out monthly or quarterly updates as newsletters about any change in market rates, government fees, upcoming projects, discounted/ special offers, etc. Further, the video should clearly state how buyers can raise their queries and contact the real estate agent.
6. Awards, Accolades and Testimonials
A happy customer often helps you attract another customer. Thus, highlighting customer testimonials in the video will help build trust and bring more customers.
7. Leverage the Power of Social Media
Social media has become ubiquitous and intertwined with our regular lives. Therefore, one of the best ways to nurture relationships with your customers is through social media platforms.
Real estate agents should explore this avenue for marketing and create relevant videos on different social media platforms. In fact, as per a survey, 93% of home buyers in the US used online websites when searching for a home. Just 7% said that they didn’t use websites during their house hunt.
Bottom Line
Gone are the days when your customers first visit the property to inspect it physically. In the digital era, when buyers have an enriching digital interaction with a property (preferred by most buyers today to save time), their physical visits become more than cursory glances.
You can use real estate video maker applications such as Animoto, Magisto, Promo, or Filmora to create rich real estate videos that give a professional touch.
Real estate video marketing strategies can help agents generate leads and book more meetings, potentially boosting conversions. So, why wait? Let’s kill it by creating impressive real estate videos!
