What do you see the most when you scroll through different social media platforms? The answer is…. yes, you guessed it right! Videos. They have become the leading and most profitable digital marketing tool, and in no time, they have become the most potent form of marketing.
If you want to stay ahead of your competitors, you must opt for video marketing for your business. It keeps your audience engaged and educates them about your product.
Marketing is not just about investing money to increase brand awareness or finding the right opportunity to hook your readers; it is the skills of how you communicate and tell a story to your customers. Allowing your customers to know about your products or services through the most effective medium, that is, videos, can do wonders.
How Video Marketing Strategies can Help your Business?
The most effective method to grow your business is executing a video marketing strategy. This will allow you to communicate your business’s message in a way that is easily accessible to a large audience. Besides, there are many reasons today that make it vital for businesses to implement aligned video marketing strategies as per their business goals and objectives:
1) Video Increase Conversions
Videos are engrossing and entertaining, which is why many people today watch videos rather than traditional television.
It has been observed that more than 80% of people are more likely to purchase after watching a product video than just looking at its pictures or reading the textual information. Creating a video while keeping yourself in the customer’s shoes is the key.
Videos convert leads into sales because they are visually appealing and sound more convincing. Additionally, they build trust and nurture relationships. Besides being fun and entertaining, videos also help people digest information easily, which increases the chances of conversions.
2) Boosts Engagement
Video content gets more engagement, particularly when you share it on social media channels. As the engagement increases, you will also see a rise in organic traffic. If your bounce rate is lower, your website ranking gets higher on SERP, which will lead to more customers. Thus, we can conclude that videos increase your sales.
You might not know that adding videos to marketing emails can increase the click-through rate by 200-300%. As per the recent study, more than 70% of people who saw the explainer video purchased the product. These numbers show the potential of how videos impact people and set your business on a path to success.
All you need to ensure is creating videos that keep the excitement among your viewers so that they watch it till the end and do not skip it. Therefore, create an interesting and valuable video to ensure your visitors stay on your webpage for a long.
3) Videos Present your Product Better
There is no denying the fact that videos showcase your product better than any other marketing strategy or campaign. So, why use still images when you can use videos where your customers can see the product from every angle?
If your product is slightly complex to understand, it becomes vital to make your audience understand the product well before they make a purchase. This can be done easily by creating explainer or how-to videos. With the help of these videos, you can tell customers what you are offering plus how it solves their problem.
You can create various kinds of videos using online video makers, as they facilitate making videos for different purposes within seconds. You can also create animated videos to explain your product, as it makes the video more exciting and unique. It might not be a new concept, yet they are better than the regular boring videos and are the best combination of nostalgia and entertainment.
4) Videos Render Visual Explanations
You should accept the fact that most people are lazy and less likely to make an effort to understand a brand. Instead of reading the instruction manual, they prefer watching videos because they are appealing and easy to digest.
You might not know that people remember 80% of what they see and 20% of what they read; this proves how effective a video can be for your business compared to traditional marketing methods. Videos get processed in the brain 60,000 faster than text as it is easier for the customers to get immersed in watching a video.
It can also be said that it is not only helpful in conveying the right message effectively but also creates an emotional connection that is not possible to create with other forms of content.
5) SERPs Love Videos
The more informative your video is, the more chances your video will get on the first page of the Google SERPs. However, the video must also be optimized with SEO by inserting relevant and high-potential keywords to make them even more searchable.
You can create incredible videos quickly and effortlessly by using the available online video makers. Remember, if your video’s quality is not good, it will not rank in the search engine. So, you need to ensure that your video should be of excellent quality and look professional.
6) Videos Build Trust
A potent brand video enables your audience to understand and relate to your business like no other marketing strategy. Trust is the crux of getting more customers and sales. Thus, creating videos that can create a long-term relationship between you and your customers will immensely help.
You should not just focus on selling your products/services in your videos; instead, provide your viewers with valuable information they want to hear, not what you want them to hear.
In the new digital era, your focus should be on building trust and credibility, which will increase the organic traffic to your site. The best part of the videos is that they put a face to the brand and enable the audience to see the real nature of your business, which boosts trust and confidence.
7) High ROI
One of the most robust things about video marketing strategy is that it does not involve high costs. All you need is a few pieces of equipment and a decent-quality video maker, and you are good to go. Obviously, creativity and uniqueness will be your pushers, but apart from that, when it comes to investment, it is pretty low, and the ROI is excellent if leveraged effectively.
Conclusion
These are some of the significant reasons why your business needs a video marketing strategy. To create high-quality videos, you must opt for the best video editing software, such as Clipchamp, DaVinci Resolve, Kdenlive, or Adobe Premiere Rush that helps you make tailored and advanced alterations to your recorded videos as per your needs.
